Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.
Tags: Katie Delahaye Paine, MarketingVoices, social media measurement
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October 18th, 2007 at 12:33 am
[…] Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer. Tags: Katie Delahaye Paine, MarketingVoices, social media measurement… Original Post PodTech.net: Technology and Entertainment Video Network […]
October 23rd, 2007 at 4:13 am
[…] Measuring Social Media: No-Cost Tracking Tools That Work (PODCAST) […]