Measuring Social Media: No-Cost Tracking Tools That Work

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Measuring Social Media: No-Cost Tracking Tools That Work

10:54 | Jennifer Jones | Oct 14th, 2007 7:30pm |

Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.

Tags: Katie Delahaye Paine, MarketingVoices, social media measurement

This entry was posted on Sunday, October 14th, 2007 at 7:30 pm and is filed under PodTech, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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3 Responses to “Measuring Social Media: No-Cost Tracking Tools That Work”

best techno blogs » Measuring Social Media: No-Cost Tracking Tools That Work:
October 18th, 2007 at 12:33 am

[…] Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer. Tags: Katie Delahaye Paine, MarketingVoices, social media measurement… Original Post PodTech.net: Technology and Entertainment Video Network […]
Social Media Explorer : Measuring The Value of Social Media: SEO Starting Point:
October 23rd, 2007 at 4:13 am

[…] Measuring Social Media: No-Cost Tracking Tools That Work (PODCAST) […]
www.lucindigo.com » Traditional Media to Online Media to Social Media: Monitoring and Analysis:
May 23rd, 2008 at 9:22 pm

[…] Outsourcing this analysis to a 3rd party would be sure to destroy credibility with any online communities. If companies want to develop and retain a reputation in social media channels they need to understand them and actively participate in them, not get someone else to do it. MORE LINKS Here is a list from PodTech, Measuring Social Media: No cost tracking tools that work http://www.podtech.net/home/4356/measuring-social-media-no-cost-tracking-tools-that-work […]