World Space's Velu Shankar

26:29 | Kamla Bhatt | Oct 12th, 2007 11:11am |

Velu Shankar is head of content strategy at the India office of WorldSpace Satellite Radio, the 24-radio station. I recently caught up with Velu at his downtown Bangalore office to find out on how WorldSpace started its India operations, and the potential and future growth of radio in India. WorldSpace offers about 40 radio channels in India and they include traditional Indian music channels in Hindustani and Carnatic music; new and old Hindi Film music and various regional language channels.

A few weeks ago WorldSpace and MSN India a deal that makes five stations from WorldSpace available to its online listeners for a monthly payment of $9.99. Through their online strategy with MSN, Velu wants to tap into the vast global Indian population that lives outside of India.

The Indian radio space is still heavily regulated, and it is only recently that private stations have got permission to operate in various parts of the country. Velu thinks that radio has a great future in India, and he should know. He has over 12 years of experience in the TV and radio space and was part of the core team that founded Channel [V], and he was also part of the team that established the first Indian private radio station.

Tune in to find out what Velu has to say about radio in India, AR Rahman and Lead Belly.

Tags: Velu Shankar, content strategy, WorldSpace Satellite Radio

This entry was posted on Friday, October 12th, 2007 at 11:11 am and is filed under PodTech, Enterprise 2.0, India. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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