ADSDAQ: A Stock Exchange for Advertising, Part 2
03:42 | 
Jay Sears, senior vice president for Context Web and ADSDAQ talks with John Ince about how advertising exchanges have suddenly emerged as premium Web properties with Google acquiring Doubleclick for $3.1 billion, Yahoo! acquiring Right Media for $800 million and Microsoft acquiring aQuantive for $6+ billion. Sears believes that this trend is significant because the ad exchange model drives value both for publisher and advertisers. In spite of the trend, ADSDAQ remains privately held with backing from Draper Fisher Jurvetson and Updata Partners.
Tags: Jay Sears, Context Web, ADSDAQ
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Fri, 05 Sep 2008 02:24:33 -0700
October 18th, 2007 at 10:14 am
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptJay Sears, senior vice president for Context Web and ADSDAQ talks with John Ince about how advertising exchanges have suddenly emerged as premium Web properties with Google acquiring Doubleclick for $3.1 billion, Yahoo! acquiring Right Media for $800 million and Microsoft acquiring aQuantive for $6+ billion. Sears believes that this trend is significant because the ad exchange model drives value both for publisher and advertisers. In spite of the trend, ADSDAQ remains privately held with backing from Draper Fisher Jurvetson and Updata Partners. Tags: Jay Sears, Context Web, ADSDAQ […]
November 21st, 2007 at 6:35 am
[…] With today’s launch announced on the wires this morning, more mentions of the ADSDAQ exchange have appeared including Part II of PodTech’s interview with Jay Sears of ContextWeb at Search Engine Strategies. With Microsoft’s purchase of AdECN, Yahoo!’s acquisition of Right Media and Google’s purchase of Doubleclick, momentum in the online advertising exchange industry is clearly growing. […]