New Study Provides Insights on Corporate Social Media Trends

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New Study Provides Insights on Corporate Social Media Trends

11:17 | Jennifer Jones | Oct 29th, 2007 12:01am |

Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return on investment from social media, but 41% don’t really know how to measure that ROI other than by engagement. The study is available at:
www.prospero.com.

Tags: Prospero Technologies, Rusty Williams, social media, ROI

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2 Responses to “New Study Provides Insights on Corporate Social Media Trends”

Maura McNulty:
November 1st, 2007 at 11:33 pm

Social media - Facebook, LinkedIn, blogging, (next gen Twitter, Utterz, etc)connects people without intermediaries through their interests. Social networking’s been about who you know, what you know and where you are. To riff on Scott McNealy’s old line, now the media is the network. With new tools, professionals and consumers alike can make buzz.. Marketing and PR have changed at the very core. I think micromedia, the demi-media will catch on fire with the corporate B2B set. Corporate clients, GM itself, not the Chevie car customer, will use demi-snips to pave the way to richer private exchange. for important clients.
Task Force on Social Networking Software » Can you put a rainbow in your pocket? Measuring social media:
October 22nd, 2008 at 3:43 pm

[…] we getting anything out of this? What’s the return on investment (ROI)? In a Prospero social media survey of large corporations, 41% don’t really know how to measure that ROI other […]