Appvertising: The Future of Social Advertising

39:17 | Tom Foremski | Nov 3rd, 2007 1:49pm |

Seth Goldstein talks about advertising on Facebook and the use of applications as “appvertising.” But some apps involve slinging virtual food between Facebook friends, can such apps also become an effective advertising platform? Can apps like this really be monetized in a fashion that yields gratifying returns? From the recent Graphing Social Patterns conference.

Tags: Seth Goldstein, Facebook, appvertising, Graphing Social Patterns

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