Social Marketing Metrics: Insights From A Corporate VP

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Social Marketing Metrics: Insights From A Corporate VP

12:17 | Jennifer Jones | Nov 12th, 2007 1:19am |

Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social media campaign. What tools are working best for corporations today and why? Appelbaum recently launched a campaign that drove thousands of eyeballs to his site and tells listeners about the most important measurement criteria for making social media work for corporations.

Tags: David Appelbaum, Big Fix, Marketing Voices, social media

This entry was posted on Monday, November 12th, 2007 at 1:19 am and is filed under TechOne, Featured Episode, PodTech, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.