Staying In The Loop: Stu Schmidt

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Staying In The Loop: Stu Schmidt

15:46 | Paul Lancour | Nov 28th, 2007 9:00am |

In this podcast Eric Vidal, advertising and new media leader at WebEx, talks to Stu Schmidt, Vice President of solution sales at Cisco/WebEx, about how Web 2.0 and conversational marketing are changing the rules of the marketing game. Learn how you have to get involved in the conversation that is increasingly being led by people outside of the organization, and what tools are available to make sure you’re in the loop.

Tags: Eric Vidal, WebEx, Stu Schmidt, solution sales, Cisco, Web 2.0, conversational marketing, marketing game

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One Response to “Staying In The Loop: Stu Schmidt”

Robert:
December 14th, 2007 at 2:52 pm

This is a good teaser; I enjoyed and related w/the conversation because like web 1.0 in the early 90’s, we are hitting an exciting wave of web2.0. These technologies in the Cisco/WebEx world should soon find acceptance in corporate much faster than those of web 1.0. did. I am personally re-inventing myself in my career by learning about and working in blogs, RSS and studying social marketing trends. These must lead to business value in the enterprise where innovators grab ahold of personal client feedback to better build products, shorten development cycles and be a first-adopter in the market. I’m looking at Cisco blogs almost every day.