The Latest Uses of Microblogging for Marketers

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The Latest Uses of Microblogging for Marketers

11:42 | Jennifer Jones | Dec 10th, 2007 12:44am |

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:
www.forrester.com/marketingvoices.
Kim’s blog is:
ww.beingpeterkim.com

Tags: Forrester, Jennifer Jones, Marketing, Marketing Voices, Microblogging, Peter Kim, social media, Twitter

This entry was posted on Monday, December 10th, 2007 at 12:44 am and is filed under Marketing, Featured Episode, PodTech, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “The Latest Uses of Microblogging for Marketers”

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December 10th, 2007 at 3:25 am

[…] Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at: www.forrester.com/marketingvoices. Kim’… Original Post PodTech.net: Technology and Entertainment Video Network […]