John Battelle on 2007 predictions and advertising industry

38:01 | Robert Scoble | Dec 21st, 2007 12:01am |

You might have heard of John Battelle. He plans the Web 2.0 Summits, wrote a book about Google, runs an online advertising company, among many other things. I spent some time with him this week talking about his predictions (which, for the past few years, have turned out to be quite accurate) as well as his advertising business, Federated Media, which provides advertising and revenues for famous blogs like Boing Boing and TechCrunch.

Tags: John Battelle, Web 2.0, Google, Federated Media, Boing Boing, TechCrunch

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