The Latest Measurement Tips for Social Media

08:43 | Jennifer Jones | Feb 24th, 2008 10:51pm |

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices listeners to start by deciding to measure something now and just get started.

Tags: factorTG, Margaret Coles, Jennifer Jones, Marketing, Marketing Voices, social media

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