Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad spending — descended upon Salt Lake City for Omniture’s annual Summit on web analytics. Omniture is recognized by Fast Company as one of the world’s most innovative companies (interestingly, 66% of the top 50 are Omniture customers).
Chris Parkin, Sr. Director of Genesis Solutions and former Sr. Director of Product Marketing, sits down with Brad Baldwin between sessions to talk about the trends and advances in optimizing online business.
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