Forrester's Josh Bernoff on Social Media in a Recession

06:01 | Jennifer Jones | Mar 9th, 2008 9:49pm |

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what to do given this environment. Bernoff also talks about his upcoming book on social marketing and media: Groundswell that he is co-authoring with Forrester’s Charlene Li. He spoke with Jennifer Jones for this Marketing Voices podcast.

Tags: Forrester, Groundswell, Josh Bernoff, Marketing, Marketing Voices, social media, social marketing, Charlene Li

This entry was posted on Sunday, March 9th, 2008 at 9:49 pm and is filed under FrontPage Episode, Editorial, Featured Episode, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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