Social Video Marketing: Save Money, Build Engagement

00:27 | editor | Mar 17th, 2008 2:24pm |

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?

Find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Tags: social media, syndication, rss, Marketing Voices, Jennifer Jones, PodTech, brand engagement, corporate messaging, conversation, blogosphere, blogs, engagement, community, marketing mix, incremental audience

This entry was posted on Monday, March 17th, 2008 at 2:24 pm and is filed under Trailers, About PodTech, PodTech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Post to your WordPress.com blog »