Building Communities in Consumer Markets with Ugobe and Pleo

07:46 | Jennifer Jones | Mar 30th, 2008 9:45pm |

Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.

Tags: Jennifer Jones, Marketing Voices, Pleo, social media, Ugobe, Lisa Abbott

This entry was posted on Sunday, March 30th, 2008 at 9:45 pm and is filed under FrontPage Episode, Marketing, Editorial, Featured Episode, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Post to your WordPress.com blog »