Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

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Nike's Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

07:19 | Jennifer Jones | Apr 14th, 2008 12:01am |

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.

Tags: Emmanuel Brown, Nike, Jordan Breakfast Club, Jennifer Jones

This entry was posted on Monday, April 14th, 2008 at 12:01 am and is filed under FrontPage Episode, Featured Episode, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.