Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

In the News

07:05 | Jennifer Jones | Apr 24th, 2008 2:48pm |

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).

This entry was posted on Thursday, April 24th, 2008 at 2:48 pm and is filed under FrontPage Episode, Featured Episode, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Inspiration for Social Media | Impressions Through Media:
May 29th, 2008 at 6:17 am

[…] read many great reviews and readers comments about the book–I think after watching this short video with the renown Forrester Research VPs, you’ll get the Groundswell fever, […]
Connecting to consumers through social media : Social Media Mafia:
June 27th, 2008 at 10:36 am

[…] This video, an interview of Charlene Li and Josh Bernoff from Forrester Research speaking about the influence of social media marketing, is very informative and relevant to this topic. June 27, 2008 | Filed Under Anjali Ramachandran […]