Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

07:05 | Jennifer Jones | Apr 24th, 2008 2:48pm |

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).

Tags: Charlene Li, Ernst and Young, Forrester, Groundswell, Jennifer Jones, Josh Bernoff, Marketing, Marketing Voices, social media

This entry was posted on Thursday, April 24th, 2008 at 2:48 pm and is filed under FrontPage Episode, Featured Episode, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Post to your WordPress.com blog »