Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book
07:05 | 
Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).
Tags: Charlene Li, Ernst and Young, Forrester, Groundswell, Jennifer Jones, Josh Bernoff, Marketing, Marketing Voices, social media
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Wed, 09 Jul 2008 04:08:01 -0700
May 29th, 2008 at 6:17 am
[…] read many great reviews and readers comments about the book–I think after watching this short video with the renown Forrester Research VPs, you’ll get the Groundswell fever, […]