Using Design to Increase Customer’s Experience On The Web

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Using Design to Increase Customer's Experience On The Web

07:41 | Jennifer Jones | Apr 28th, 2008 12:01am |

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media

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