Mobile Marketing: The Next Opportunity

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Mobile Marketing: The Next Opportunity

07:28 | Jennifer Jones | May 4th, 2008 12:01am |

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and challenges are in executing innovative mobile marketing campaigns.

Tags: mobile, mobile entertainment, Marketing Voices, Phluant Mobile, David Breckling

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One Response to “Mobile Marketing: The Next Opportunity”

Great Mobile Podcast « Oldskoolmark’s Weblog:
May 30th, 2008 at 11:40 am

[…] a link to the podcast on mobile markets and i think more should be explored into this! It’s a great podcasts on the challenges of […]