Exploiting end-user trends to create value with sticky services - The “Me” network for the “We” experience

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Exploiting end-user trends to create value with sticky services - The "Me" network for the "We" experience

12:43 | Michael Johnson | May 13th, 2008 2:15pm |

The communications industry is experiencing the explosion of the “Me-We” phenomenon! Customers want “Me” services that are personalized, easy to use and focused on their needs. At the same time they want what we call the “We” experience, access to their friends and their social communities, such as MySpace, Facebook and YouTube. So how can Service providers address these new market dynamics and user trends, grow their revenue, create value, and retain customer stickiness? John Giere, Chief Marketing Officer, Alcatel-Lucent explains how the Service Delivery Environment (SDE) is the answer for creating the “Me” network for the “We” experience.

Listen to John Giere address:
* Key findings on user-trends from current market studies and analysis.
* Enterprise applicability of the “Me” network for the “We” experience.
* Opportunities and challenges to creating a “Me/We” network.
* Benefits of embracing an SDE for the “Me/We” experience.

For more information visit:
www.alcatel-lucent.com/servicestransformation

Tags: MySpace, Facebook, YouTube, Service Delivery Environment, SDE, John Giere, Alcatel-Lucent, Service Delivery Platform, Platforms

This entry was posted on Tuesday, May 13th, 2008 at 2:15 pm and is filed under Alcatel-Lucent, Featured Episode, Corporate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.