Former Organic CEO Mark Kingdon On the Power of Persona
06:06 | 
In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.
Tags: Mark Kingdon, Organic, Jennifer Jones, Second Life
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Fri, 05 Sep 2008 02:53:44 -0700
May 27th, 2008 at 3:23 am
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June 10th, 2008 at 6:25 pm
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