Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.
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