Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. Talking to Jennifer Jones, Shiv delves into how marketers should best use peer influence to their advantage and where he has seen peer influencers have the greatest impact.
Tags: Avenue A Razorfish, Jennifer Jones, Marketing, Marketing Voices, peer influence, shiv singh, social media
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Fri, 24 May 2013 08:16:00 -0700
July 31st, 2008 at 4:06 pm
[…] NetDirectBusiness Membership & Marketing Systems Peer Influence: Creating the Greatest Impact31 July 2008, Mike @ 4:36 pmYour browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5253/social-influence-marketing-its-all-about-your-peers […]