John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.
Tags: christian science monitor, csm, Jennifer Jones, john yemma, Marketing Voices, online journalism, social media
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Wed, 22 May 2013 18:26:57 -0700
October 27th, 2008 at 6:39 am
I really enjoyed listening to John Yemma’s interview as it confirmed what I’ve been suspecting for the past two years: print and broadcast journalists need to pick up online skills or they will not survive in the journalism industry for long. Two years ago I was hired to develop and teach the third year of a print journalism program at Durham College,
located in Oshawa, Ontario, Canada. That third year is all about giving students, who have trained as print journalists for the first two years, broadcast skills (shooting, editing for radio and TV) and in-depth magazine writing and publishing experience. As well, they get online journalism training using Dreamweaver and Flash. They also learn how to create news features specifically for the web, write news for an online audience and create micro-sites. A news website called DC News was created at the college and students produce online content for the site as part of the program. Although this approach was met with resistance by some traditionalists (some commented that we were teaching skills that wouldn’t be of use to students in the real world) I know that adding the online component to the program was the right thing to do.
October 29th, 2008 at 12:59 am
[…] NetDirectBusiness Membership & Marketing Systems Role of Online Journalism: Perspective From Christian Science Monitor29 October 2008, Mike @ 2:00 amYour browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5411/the-role-of-online-journalism-insights-from-the-editor-of-christian… […]
October 31st, 2008 at 6:44 am
Hi…great interview. Is there a transcript available for this interview?
Thanks!