Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

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Making Corporate Culture An Asset: Forrester's Bruce Temkin's Tips

09:43 | Jennifer Jones | Nov 3rd, 2008 12:20am |

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do this, and describe the best practices of LEGO who Temkin believes is a good example of an open communicative culture.

Tags: Bruce Temkin, Forrester, Jennifer Jones, lego, Marketing Voices, social media

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