Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

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Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

09:48 | Jennifer Jones | Nov 11th, 2008 11:00pm |

Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to run a successful campaign.

Tags: Chris Tolles, citizen journalism, Marketing Voices, social media, Topix

This entry was posted on Tuesday, November 11th, 2008 at 11:00 pm and is filed under Featured Episode, Social Media, Marketing Voices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.