Supernova 2005: Where Blogs are Going with Six Apart Andrew Anker

10:47 | Admin | Jul 4th, 2005 9:40am |

Where Blogs are Going with Six Apart executive Andrew Anker – Executive Vice President Six Apart

Host: John Furrier, Founder of PodTech.net

{Podcast sponsored by Barracuda Networks - Best Email Spam and Spyware Appliance and No per user license fee}

Supernova PodTech InfoTalk™ Podcast - Future of decentralized computing with blogs

Andrew is a great guy and hits some great points on where the blogs are going… It’s must listen …

Sound bites:

Question: Where is the blog world going? Andrew: It’s going everywhere ..a great year for the industry. Cover story on Business Week article recently made the statement “Blogs will matter and change your business.”. What we’ve seen is that we’re going past just blogging …200 m people soon to be blogging…it’s about a mass approach…broadly horizontal use cases…six apart is doing anything we can to enable blogging…

Blogging is becoming the personal publishing platform but more than that …at it core is communications… not about low end content mgt it’s really about closed loop of communications – it’s a conversation… the blog post is not as a statement but the start of a conversation between tools like comments and trackbacks that tease out the interraltionship between blogs you get a sense of a much larger dialog. Traditional media have only been about a one way dialog.

Marketing with blogs: Watch out for the “Bullshit Screen”
With blogs marketers need to learn about honesty… you get called out in the blog world between the back and forth there is a ‘bullshit screen’…it very hard to create a standard party line with blogs.. You can’t fake it in the blog world. The critical thing is that you have to get in early and participate and can’t jump in too late… there isn’t a handbook and you need to learn what blogging means for your company.

SixApart products: Typepad – conversation for the masses; LiveJournal - conversation for small groups

Wild Prediction: Believes that everyone will have a blog account just like people have email accounts today.

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This entry was posted on Monday, July 4th, 2005 at 9:40 am and is filed under Enterprise 2.0, PodTech, Supernova, Events, Entrepreneurship with John Furrier, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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