http://www.podtech.net/home/670/marketing-voices-peter-blackshaw-chief-marketing-officer-nielsenbuzzmetrics Sat, 25 May 2013 00:14:54 +0000 http://wordpress.org/?v=2.2.3 http://www.podtech.net/home/670/marketing-voices-peter-blackshaw-chief-marketing-officer-nielsenbuzzmetrics#comment-33993 Web Strategy by Jeremiah » Podcast: Peter Blackshaw (Part 2) on Marketing Voices Tue, 12 Dec 2006 12:27:54 +0000 http://www.podtech.net/home/670/marketing-voices-peter-blackshaw-chief-marketing-officer-nielsenbuzzmetrics#comment-33993 [...] Peter was recently on Jennifer’s podcasts around Social Media Measurement: Providing Brands with Radar: Measuring the Power of Consumer Generated Media. He’s come back, this time with even more knowledge. How important is listening for companies and marketers? It’s THE most important thing. I challenge every marketer to listen to the marketplace before crafting a message or creating a campaign. Just like in real life, one should listen before jumping into a conversation. You can listen to his podcast: Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw I took some notes, mainly for my own personal exploration, it includes my insight, as if I was in the conversation myself: [...] […] Peter was recently on Jennifer’s podcasts around Social Media Measurement: Providing Brands with Radar: Measuring the Power of Consumer Generated Media. He’s come back, this time with even more knowledge. How important is listening for companies and marketers? It’s THE most important thing. I challenge every marketer to listen to the marketplace before crafting a message or creating a campaign. Just like in real life, one should listen before jumping into a conversation. You can listen to his podcast: Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw I took some notes, mainly for my own personal exploration, it includes my insight, as if I was in the conversation myself: […]

]]> http://www.podtech.net/home/670/marketing-voices-peter-blackshaw-chief-marketing-officer-nielsenbuzzmetrics#comment-32942 Web Strategy by Jeremiah » Factiva Social Media Roundtable helps to answer “What should we measure” Wed, 06 Dec 2006 16:26:48 +0000 http://www.podtech.net/home/670/marketing-voices-peter-blackshaw-chief-marketing-officer-nielsenbuzzmetrics#comment-32942 [...] Podcast Interview: Nielsen Buzz Metrics on Marketing Voices, a Podtech Show [...] […] Podcast Interview: Nielsen Buzz Metrics on Marketing Voices, a Podtech Show […]

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