Marketing InfoTalk™: Steve Rubel on PR and Marketing with Blogs

15:15 | Admin | Jul 4th, 2005 10:05am |

How to do PR and Marketing with Blogs and Podcasting with Steve Rubel. At Gnomedex last week I had a chance to sit down with Steve Rubel from www.micropersuasion.com for a chat. Steve is the leading blogger on marketing in the blog and podcasting area. This conversation with Steve is a must listen for marketing executives moving to RSS, blogs, and podcasting. Steve has vision, passion, and experience. He really knows his stuff!

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Click here for the entire transcipt of my conversation with Steve Rubel

sound bites from my conversation with Steve:

…There is almost like a space race going on with the PR firms and the ad agencies, and the ad agencies are kind of saying hey, and they’re doing more kind of fun stuff – and if they’re events, that works – but in the end, this is a communications vehicle. It’s not uni-directional. It’s bi-directional. And PR is also bi-directional, or multi-directional, if you think about it. It’s client-to-media, media-to-client, it’s public-to-client, it’s public-to-media-to-client.

Blogs are more complex: it’s even more fragmented. So I think that public relations professionals are in a very good place to grab this ring and run with it, in the sense that we understand, and the best practitioners understand, what makes the public tick, what the public wants, what the company wants, what the media wants, and mesh that all together, and that’s another element to that. Know what bloggers want, know who they are, and why they’re important and take them seriously and figure out, where do you bring them into the process? We have a client, http://www.topix.net a very popular new site. They announced a very big deal with Knight Ridder and some other newspaper chains and we brought bloggers into the process. Our team briefed the bloggers with the press, and also brought the bloggers into the announcement. We put them on the same plane.

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