Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand

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Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand

18:19 | editor | Jun 16th, 2006 10:55am |

Biz360’s Deborah Eastman, Chief Marketing Officer, talks with Jennifer Jones about how a company can use market intelligence to benefit a brand’s position and marketing programs and drive greater ROI.

For more info, see:
www.biz360.com

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2 Responses to “Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand”

Ramesh gupta:
July 31st, 2007 at 1:06 pm

Blogging is a revolution…Go Blogging! for marketing health.
To blog or not to blog? Business benefits say?just do it! | Web 2 Company:
October 3rd, 2007 at 2:37 am

[…] Li also includes a framework that allows companies to track and measure the benefits of external blogs. As well, for an opinion on the blogoshere and how to measure its impact on a business, tune in to the Marketing Voices podcast interview with Biz 360?s Deborah Eastman on Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand. […]