Corporate Blogging Needs Boundaries, Analyst Warns
07:31 | 
MENLO PARK, June 12, 2006 (PodTech News) — “Unsanctioned corporate blogging is absolutely a tough call. And it happens in just about every organization,” said Allen Weiner, a media analyst and Research Vice President with Gartner, Inc. In an interview with PodTech’s Catherine Girardeau, Weiner said he thinks companies need policies that govern in-house blogging, or, “all hell breaks loose.” We asked Weiner to talk about some of the benefits and risks corporate blogging presents to companies.
Tags: Allen Weiner, Gartner
2 Responses to “Corporate Blogging Needs Boundaries, Analyst Warns”
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June 13th, 2006 at 9:19 am
I think Allen is right; the recent story about Alaska Airlines decompression illustrates this. One passenger on the plane took pictures with their treo, and blogged about the event. His blog received a lot of comments, come of them negative. The blogger looked up the IP address of the negative comment posters and discovered the IP address was from Alaska airlines. (Though this has not been verified independently).
The posts were not sanctioned by Alaska Airlines, but having a policy but more importantly the training in place to teach your employees what they can and can not say on public website, and from which computer is very important in the new world of social media.
September 22nd, 2006 at 3:40 am
Having just initiated a sanctioned blog, I’d be very interested to know if anyone has developed a set of guidelines or policy for participation in blogs by employees.