TiECON East 2006: Business Professor Says Customers Hire Products

41:24 | editor | Jun 17th, 2006 2:57pm |

Harvard Business Professor Clayton Christensen says companies shouldn’t base their strategy on the customer as much as on the job the customer needs the product for. When you hire a milkshake what do you expect it to do? Check out this podcast for the answer.

More info at:
TieCONEast.org

See also:
TiEcon 2006 Podcasts

This entry was posted on Saturday, June 17th, 2006 at 2:57 pm and is filed under PodTech, Events, TiECON East, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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