IDEO: Innovation Gurus Discuss Creative Process

51:45 | editor | Jul 6th, 2006 1:51pm |

“We have severe attention deficit disorder in our organization,” quipped IDEO CEO and Co-Founder Tim Brown during a panel discussion called “Design Thinking Out Loud: Exploring Innovation and Creativity with IDEO” at the Palo Alto Art Center on June 21st. “We’re consistently looking for new design problems,” Brown said. He and Founder Bill Moggridge were interviewed by Geoffrey Moore, Managing Director at TCG Advisors, at an invitation-only opening to the exhibition, “IDEO Prototypes the Future” at the Palo Alto Art Center.

Tags: IDEO, Tim Brown, Bill Moggridge, Geoffrey Moore

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