Traditional TV Spend Plummets and Google Cuts TV Deal with Viacom

What a day… McKinsey, a famed management consulting company, reports continued massive decline in TV spending and then Google announces their Viacom deal. My take - no one watches traditional TV anymore.

The Google / Viacom deal is good news for PodTech.net and all the emerging new video content developers.

Viacom Inc.’s MTV Networks has agreed to distribute clips from its cable networks over Google Inc.’s advertising network, in a test of what could become a new economic model for Web-based video delivery, the companies said on Sunday.

From the respected Ad Age magazine…”A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co. is telling a host of major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990.”

I agree but I think they are off by 5 years. Fact TV isn’t as effective as the net. New media: blogs, podcasting, and videoblogs will lead the way toward a new ad model.

This entry was posted on Monday, August 7th, 2006 at 4:51 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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