BlogHaus™

Several PodTech partners wanted to reach out to the community of bloggers attending key industry events like CES and SXSW Interactive.

Working with Seagate, AMD, Microsoft and HP, PodTech created BlogHaus™ as a place where bloggers could produce media, network, and where PodTech's partners could present new products and initiatives.

Intel Core Processor Challenge PC Design

Intel, the number one producer of microprocessors globally, wanted to reinvigorate PC sales by encouraging the industry to break out of the generic ‘beige box syndrome,’ so it developed the Intel Core Processor Challenge design competition. With Intel, PodTech created the People¹s Choice Awards to allow and encourage public participation in the competition. Users were invited to read about the designs, post comments, and vote for their favorite designs. This effort continues to serve as a model for increasing brand engagement in a light-weight, community-oriented social media environment.

The Deal

The Deal explores the impact of corporate and financial transactions on corporate growth and global capital markets. The company wanted to build stronger brand awareness. Working with The Deal, PodTech has strengthened connections with the financial community and increased awareness The Deal's conferences through strategic coverage of key viewpoints at The Deal as well as in-depth interviews with industry leaders.

Intel Developer Forum

People travel from all over the world to attend the Intel Developer Forum. For those who can't travel to be there in person, Intel and PodTech have collaborated to create a robust virtual experience. In-depth interviews with key presenters at the Forum, as well as live streaming of targeted events, have allowed Intel to reach more people virtually than are sometimes there in person.

HP

The HP Personal Systems Group unveiled its 2008 product line in style, at a celebrity-studded event, featuring the glamour of their celebrity "achievers" – including snowboarder Shaun White, tennis pro Serena Williams, supermodel Petra Nemcova and The Orange County Choppers. Also on hand was an impressive array of iPAQ handheld devices, servers, multimedia laptops and the gaming PC, Blackbird 002. HP and PodTech collaborated to document the event and grow online recognition around the company's bold efforts in gaming and multimedia.

Cadence

Cadence wanted to build a media library around its CDNLive! events. In collaboration with Cadence, PodTech produces audio and video interviews featuring Cadence executives along with executives and industry leaders from Cadence's partners. The media library is available online at Cadence's Website.

BearingPoint

BearingPoint consultants translate market and technology challenges into opportunities for their clients. Working with BearingPoint, PodTech created a series of podcasts to introduce listeners to the value of the BearingPoint expertise. The weekly podcast series is showcased on BearingPoint's Website.

Alcatel-Lucent

Telecommunications hardware, software and service provider Alcatel-Lucent does business all over the globe. Increasingly, the company is investing in technology in developing nations. When Alcatel-Lucent and Intel announced their collaboration on issues around broadband access in the developing world at GK3 in Malaysia, PodTech spread the news in an audio and video series, and tied the coverage into a larger story involving global development challenges and the role that technology is playing.