The Xbox Spring Showcase wasn’t all about the latest titles. Microsoft Game Studio head Shane Kim spoke with The Reboot’s Rio Pesino and several other members of the media about a number of topics, including the Xbox Newton controller rumors, Blu-Ray, digital distribution and the evolution of ...

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their ...

A new Xbox 360 Blu-Ray rumor is circulating around the Web. Chinese newspaper Economic Daily News claims a subsidiary of computer hardware firm Asus has been chosen by Microsoft to produce internal Blu-Ray players for the Xbox 360. Also in this episode of http://www.rebootshow.com The Reboot with Rio ...

In this video podcast, Dr. Oren Shriki, a science teacher at the Israel Arts and Sciences Academy, speaks about Intel’s International Science and Engineering Fair, taking place in Atlanta, May 11-16. (As excitement builds toward the event’s opening, you can follow along on a dedicated Intel ISEF ...

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, ...

Videogame chain Game Crazy held a number of Extreme GTA Experience Parties to celebrate the launch of one of the most anticipated games for 2008, Rockstar’s Grand Theft Auto IV. GTA IV has received rave reviews from just about every video game Web site out there, including ...

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences.

The Nintendo Wii brawled its way to the top of the hardware sales list in March. It was the highest single-month unit sales of any platform outside the holiday timeframe, according to market research firm NPD Group. In this episode of The Reboot, host ...

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, ...

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture ...

There’s no doubt Rock Band and Guitar Hero have changed the way videogames are played. The casual and hardcore gamer are paying big bucks for plastic guitars, drums, mics and downloadable content and both games have been hugely successful at retail since they were released late last ...

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, ...

In this episode of The Reboot with Rio Pesino, the first Grand Theft Auto 4 review is on the Web, weeks before the game’s release on April 29th. Some are questioning the validity of the review of GTA 4, which is the most-hyped game of ...

This year’s Spring IDF, in Shanghai, brought the global community of Intel developers to one of the fastest-growing cities in the world, to discuss one of the most rapidly-changing technologies, and the incredible impact that all of that change is bound to have. Intel Senior Vice President and General Manager ...

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations ...

In this video podcast, Intel Senior Vice President and General Manager, Digital Enterprise Group, Pat Gelsinger explains Intel architecture and its wide-ranging capabilities (”architecture for life”), and Intel Senior Vice President and General Manager of Intel’s Mobility Group, Dadi Perlmutter and Intel Senior Vice President and General Manager, Ultra ...

In this video podcast straight from Intel’s Spring IDF in Shanghai, the spotlight is on the keynote demos that showed power and performance in newer, smaller and more innovative form factors, many powered by the Intel’s Atom processor. Many of the demonstrations focused on mobility, and they all provided an ...

Kratos makes his debut on the Playstation Portable in God of War: Chains of Olympus. The game is a prequel to the first God of War, which was one of the best games ever to come out on the Playstation 2. Fans of the God of War ...

There are now possibilities in enterprise computing that have the potential to solve mainstream problems and become widely adopted. These “Emerging Compute Models” are creating a lot of buzz, but also a lot of confusion in the IT community. That’s why this video podcast focuses on Intel’s Emerging Compute ...

Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.

In this episode of The Reboot, Sonic the Hedgehog fans went nuts after several screenshots and a video trailer of the blue-haired hero’s latest adventure, Sonic Unleashed, were leaked online. SEGA Europe later confirmed that the game will come out this year. In other ...

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that ...

Martin Leung, also known as the Video Game Pianist, gained worldwide recognition for playing video game themes on the piano. He’s best known for the 2004 video of him playing the theme to Super Mario Bros. blindfolded. In this episode of The Reboot, Leung performs a ...

Video Games Live is a festival highlighting some of the most popular video game music soundtracks performed by top orchestras and choirs. Super Mario Brothers, Sonic the Hedgehog, Halo, Mass Effect, Bioshock and Metal Gear Solid are just a few of the games featured at every show. The ...