Marketing 2.0: Conversations About Web Collaboration

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Marketing 2.0: Conversations About Web Collaboration

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Charlie Northend of DMNA Agency

15:52 | editor | Oct 25th, 2007 5:10pm |

This Podcast features Charlie Northend, President and CEO of DMNA Advertising Agency, discussing how the marketing, publishing and advertising industry is changing and how DMNA is adapting to those changes. Eric Vidal, advertising and new media leader at WebEx, moderates this conversation that touches on how the internet is playing a part in advertising, how larger ad agencies are dealing with changes and how the industry has shifted from the “martini business lunch” to a more fast paced technology-driven work environment.

David Farmer of Ad Giants

16:14 | Paul Lancour | Aug 22nd, 2007 |

The conversation about how marketing is changing continues in this podcast, hosted by Eric Vidal of WebEx. Eric talks with David Farmer of Ad Giants. David spent 25 years at major agencies before founding Ad Giants, a firm that aims to be more agile and adaptable than larger ...
Conversational Marketing

22:55 | Paul Lancour | Aug 15th, 2007 |

Marketing is undergoing a dramatic shift as social media takes hold. In this podcast, Eric Vidal of WebEx speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of Federated Media. John also helped launched the Web 2.0 Conference. He has some great insights into the ...
Marketing 2.0: Creative Destruction of Advertising - Part 2

16:11 | Paul Lancour | Jun 27th, 2007 |

The podcast is the second of two parts in which Eric Vidal, advertising and new media leader at WebEx, talks with Chris Peterson, president and CEO of Chautauqua, a communications agency in San Francisco. Prior to founding Chautauqua Communications, Chris was CEO of FusionDM and Publicis Dialog. They ...
Marketing 2.0: Creative Destruction of Advertising

15:38 | Paul Lancour | Jun 26th, 2007 |

Join Eric Vidal, advertising and new media leader at WebEx, as he interviews people on the leading edge of marketing and advertising in this era of social media. In this first podcast of a two part series, Eric talks with Chris Peterson, president and CEO of Chautauqua, a ...