In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual ...

Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles ...

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to ...

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to ...

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. ...

Gamers are given instant access to video game news, previews, reviews, videos and event coverage thanks to the evolution of the Internet. In year’s past, the only gamer resources were magazines and television shows. Today, video game blogs and websites have won the hearts of most gamers, resulting ...

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his perspective on the social media trends he sees ...

What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good ...

There’s new science in the art of strategy and communication. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed ...

Wendia AG International, a privately-held European software company founded in 1990, is setting up their North American headquarters in Utah. Wendia provides best-in-class Information Technology Infrastructure Library (ITIL) based service management solutions to hundreds of organizations worldwide. ITIL is the de-facto global standard in the area of ...

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to ...

Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital tells Jennifer Jones just what it takes for a company to make the grade and why. Tall and Jones talk about the ebb ...

As broadband connectivity spreads around the world, IPTV (Internet Protocol Television) is beginning to reshape the industry. In 2007, the number of households using telco/IPTV services grew to over 14 million worldwide (Parks Associates, April 2008). That number is expected to grow to more than 80 million households by ...

Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse ...

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains ...

Fable 2 is one of the most anticipated Role Playing Games of 2008. In this episode of The Reboot, host Rio Pesino spoke with Creative Director of Lionhead Studios, Peter Molyneux, at E3 about the game’s unique features, how far the game is from being completed and ...

Steve Wozniak motored by on his Segway during the IDF Blogger mixer. He was on his way to do preparation for his next-day keynote interview with the public radio host of Tech Nation, Moira Gunn. Hang out at the Blogger Upload Lounge on the 3rd floor of Moscone West ...

Several rhythm games made their debut at this year’s Electronic Entertainment Expo in Los Angeles. The genre has gained popularity and developers have demonstrated the ability to create different styles of gameplay, from the complexity of Guitar Hero to the simplicity of Wii Music. ...

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership ...

Game Developer Harmonix changed the video game industry last year by releasing Rock Band, a popular game that uses not only a guitar, but drums and a microphone as well. The game has prompted other games to step their game up by including additional instruments, including Activision’s

At the Internet Strategy Forum last week, I met Mike Moran, who gave an interesting talk about, um, marketing. Huh? A distinguished engineer at IBM talking about marketing? What? Listen in and learn about Mike’s ideas on marketing.

Also a visit to the best hair salon in San Francisco ...

The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. More than 1.7 million different items to buy ...

E3 isn’t known as a showcase for sports games, but this year’s event featured some of the hottest new sports titles. Madden 09, NBA Live 09, TNA iMPACT, WWE Smackdown vs. Raw 2009 and Wii Sports: Resort were just a few of the ...

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a ...