All eyes were on Nintendo, Sony and Microsoft at E3 2008. Rumors and predictions were rampant prior to the event regarding what the big three would unveil this year. In this episode of The Reboot, host Rio Pesino highlights some of the big announcements made at E3, ...

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making ...

New screens of what looks like Sony’s answer to Xbox Live were leaked over the Internet this week. Rumor has it that the Playstation 3’s next firmware update will include a trophy “reward” system and gamercards. Also, in this episode of The Reboot, with host Rio Pesino, ...

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft ...

DirectPointe, an award-winning managed service provider (MSP), has added a new home computer care service with its DirectPointe Home offering. Until now, computer service meant disassembly and transporting your computer into retail location where a “geek” would add your machine to a 10-day-wait queue. But DirectPoint Home ...

Tim and Emile Bourquin are the founders and producers of the New Media Expo, the most popular convention for podcasters, online video creators and bloggers. The expo and 2,000+ attendees are heading to Las Vegas August 14-16, 2008. Registration is still open, but the special ...

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. Talking to Jennifer Jones, Shiv delves into ...

John O’Donnell, a Microsoft Dynamics ISV Architect Evangelist with Microsoft, met with Drew at Convergence 2008 to talk about the challenge of making a Dynamics CRM solution compelling for sales people and how his company’s product (SAVO) can help drive Dynamics CRM usage by making important sales information ...

Here’s one student that takes the “Science Fair” to the next level. Bridger Maxwell, a high school student at Utah County Academy of Sciences (UCAS) decided to create a multi-touch table for his Science Fair entry–kinda like an iPhone screen, and Microsoft Surface on a budget. ...

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what ...

Working in the video game industry is one thing every gamer dreams of doing. According to GameCareerGuide.com, more than 50,000 people in North America alone play, create and design video games for a living. Many gamers would jump at the chance to be paid to play video games, but ...

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned ...

Cemaphore Systems’ MailShadow for Google Apps keeps your Microsoft Outlook environment in sync with Gmail, Google Calendar, and Gmail Contacts. Make a change in one, and the other is instantly updated to reflect the change. MailShadow for Google Apps is receiving a lot of attention since organizations can ...

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells

Gaming is a hobby for most people, but a select few have enough talent and dedication to make it a career. Tournaments for popular games like Halo 3, Guitar Hero, Madden and NBA 2k8 are held all around the world, with huge prizes at stake. In ...

Hear how IdeaBlade, a Microsoft Gold Certified Partner, is using Agile Software Development to improve the quality of their product. In this session, William Leong, ISV Architect Evangelist, talks with Ward Bell, VP of Product Management at IdeaBlade, on how they have implemented Agile methods in their product ...

Microsoft Dynamics CRM 4.0 is a three-tier application that can help organizations manage front office processes, such as sales, marketing, and customer service, and serve as a development platform for business applications in different industry verticals. The platform aspects let you focus on your core needs by ...

Microsoft Dynamics CRM 4.0 is a three-tier application that can help organizations manage front office processes, such as sales, marketing, and customer service, and serve as a development platform for business applications in different industry verticals. The platform aspects let you focus on your core needs by providing ...

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are ...

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, ...

Several new games were unveiled at the Xbox Spring Showcase in San Francisco. Gears of War II, Fable 2, Too Human and Ninja Gaiden II were just a few of the games on display. The Reboot’s Rio Pesino was at the showcase to give you an ...

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!

Pandora is one of my favorite Internet services. It lets you build a customized radio station ...

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!

Dean Haglund is a comedian, actor, and inventor. You might have seen him on the X-Files ...

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with ...

Applying the right technology solutions to enhance business growth is something Bjorn Espenes, CEO at Infopia, is passionate about. As a growth company itself, Infopia delivers a SaaS (software as a service) eCommerce platform for businesses that need to manage the common operational challenges that growth creates. Things ...