In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual ...

Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles ...

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to ...

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to ...

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. ...

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his perspective on the social media trends he sees ...

What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good ...

There’s new science in the art of strategy and communication. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed ...

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to ...

Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital tells Jennifer Jones just what it takes for a company to make the grade and why. Tall and Jones talk about the ebb ...

Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse ...

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains ...

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership ...

The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. More than 1.7 million different items to buy ...

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a ...

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making ...

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft ...

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. Talking to Jennifer Jones, Shiv delves into ...

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what ...

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned ...

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are ...

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, ...

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with ...