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Outsourcing IT Solutions to Meet Business Objectives

Michael Johnson — Mon, 30 Jun 2008 12:00:07 +0000

Learn how three diverse organizations - COOP Systems, EquiLend, and Plateau Systems - outsource their IT needs to meet their business objectives, including driving revenue, expanding globally, and better serving their customers. This video podcast features Christopher Alvord, founder and CEO of COOP Systems; Benjamin Glicher, chief technology officer of EquiLend; and Shelly Heiden, executive vice president of global operations of Plateau Systems.

Tags: COOP Systems, EquiLend, Plateau Systems, Christopher Alvord, Benjamin Glicher, EquiLend, Shelly Heiden, Plateau Systems, Verizon Business

Research@Intel Day: A Feast for the Senses

Jason Lopez — Tue, 24 Jun 2008 23:10:55 +0000

Intel’s invitation-only event at the Computer History Museum in Mountain View, Calif., showed off the company’s diverse research projects in areas like visual computing, health, life sciences, green-friendly technologies, and wireless, to name a few. “Intel scientists can propose research on any topic they envision a solution for,” said Manny Vara, Intel’s technology marketing director at Intel’s R&D Labs. “It can start when a scientist comes across a problem, even outside of work, and says, ‘Hey, I could do something about that.’” Intel scientists have engaged in diverse research projects from digital money to mobile antennas that provide access to cell phone services in developing regions of the world. This year’s Research@Intel Day featured more than 70 projects.

Tags: Intel, visual computing, Manny Vara, digital money, mobile antennas, Research@Intel Day, Research@Intel

Social Marketing Skill Set: How to Find and “Package” People

Jennifer Jones — Mon, 23 Jun 2008 07:01:26 +0000

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what this prominent executive search recruiter recommends. His tips: Be well rounded, learn the new skills and don’t be afraid to promote yourself.

Tags: Marketing Voices, Jennifer Jones, Matt Raggio, Oak Technology Partners

The Reboot: Getting Into the Video Game Industry

Rio Pesino — Fri, 20 Jun 2008 07:01:18 +0000

Working in the video game industry is one thing every gamer dreams of doing. According to GameCareerGuide.com, more than 50,000 people in North America alone play, create and design video games for a living. Many gamers would jump at the chance to be paid to play video games, but most don’t know the first thing to do when it comes to getting their foot in the door. In this episode of The Reboot, host Rio Pesino speaks with video game recruiters from Bungie, LucasArts, BioWare, Ubisoft, THQ and FullSail about the hiring process, what they look for in a candidate and some insiders’ advice on how to break into the industry.

Tags: video games, gamers, The Reboot, Rio Pesino, Bungie, LucasArts, BioWare, Ubisoft, THQ, FullSail

TubeMogul: A Single Point For Uploading Video on the Web

Jennifer Jones — Fri, 13 Jun 2008 22:33:42 +0000

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service.

Tags: Jennifer Jones, mark rotblat, Marketing Voices, online video, tubemogul, web video analytics, web video distribution

Tech Tools Unleash vPro’s Power

Catherine Girardeau — Fri, 13 Jun 2008 15:00:26 +0000

Activation and tools are what Intel vPro technology users need to use vPro to the fullest. In this video, Josh Hilliker, community manager of Intel’s online vPro Expert Center, with Tim “The Tool Guy” Duncan and Michele Gartner of the vPro Activation zone, introduces the tools available to IT professionals to make activating their vPro systems easier. Gartner’s job is to keep training materials, wikis and conversation fresh on the Activation zone. Duncan spends his time building tools to save IT professionals time and money while taking full advantage of vPro’s features.

Tags: activation, Josh Hilliker, Michele Gartner, Tim Duncan, vpro, vPro Expert Center, vPro tools

H&R Block Social Media Programs Success

Jennifer Jones — Mon, 09 Jun 2008 07:01:51 +0000

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.

Tags: H&R Block, H&R Block, Jennifer Jones, marketing, Marketing Voices, Paula Drum, Second Life, social media, Twitter

The Reboot: The Pro Gamer Experience

Rio Pesino — Fri, 06 Jun 2008 07:01:16 +0000

Gaming is a hobby for most people, but a select few have enough talent and dedication to make it a career. Tournaments for popular games like Halo 3, Guitar Hero, Madden and NBA 2k8 are held all around the world, with huge prizes at stake. In this episode of The Reboot, host Rio Pesino puts himself in the shoes of a professional gamer and shares his experience entering an NBA 2k8 tournament, progressing through the ranks and winning it all… against a bunch of kids.

Tags: Gaming, Halo 3, Guitar Hero, Madden, NBA 2k8, The Reboot, Rio Pesino, professional gamer, pro gamer

blip.tv: Cool Service For Hosting Video, Marketer’s Delight

Jennifer Jones — Mon, 02 Jun 2008 16:01:34 +0000

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv.

Tags: blip.tv, bliptv, Dina Kaplan, Jennifer Jones, Marketing Voices, social media, user-generated content, video, Web tv

The Reboot: Xbox Spring Showcase 2008

Rio Pesino — Fri, 23 May 2008 07:01:28 +0000

Several new games were unveiled at the Xbox Spring Showcase in San Francisco. Gears of War II, Fable 2, Too Human and Ninja Gaiden II were just a few of the games on display. The Reboot’s Rio Pesino was at the showcase to give you an inside look into the event.

Tags: Xbox, Gears of War II, Fable 2, Too Human, Ninja Gaiden II, The Reboot, Rio Pesino

Intel’s Craig Barrett: Malaysia’s on Track

Jason Lopez — Tue, 20 May 2008 17:11:37 +0000

Intel’s Craig Barrett says that private companies can’t go it alone when trying to make a difference in developing markets, and neither can governments. In a visit to Malaysia, the chairman of the chip giant stopped off at Penang, where the company has committed itself to help local schools. Barrett, a former professor at Stanford University, is a big believer in education, especially in developing teachers. Barrett also appeared at the 16th World Congress on Information Technology where he delivered a keynote reaffirming his belief that real change can happen when governments and private industry team up.

In this video podcast PodTech producer Jason Lopez captured Barrett’s visits in Penang and in Kuala Lumpur, Malaysia.

World Congress on Information Technology Blog

Tags: Intel, Craig Barrett, Malaysia, ICT

Intel to Work with Grameen Bank

Jason Lopez — Mon, 19 May 2008 14:04:27 +0000

In a surprise announcement at the 16th World Congress on Information Technology (WCIT) in Kuala Lumpur, Malaysia, Intel Chairman Craig Barrett informed a keynote audience that the world’s biggest chipmaker would work together with Grameen Bank. The financial institution was started by Professor Muhammad Yunus as a way to provide credit to the rural poor in Bangladesh without collateral. Yunus was awarded the Nobel Prize for his efforts in 2006. In this podcast Barrett, along with Yunus via pre-recorded video, unveil the joint venture.

Tags: Craig Barrett, Grameen, Intel, Muhammad Yunus, WCIT, World Ahead, Kuala Lumpur, Malaysia

Citizen Journalism: Evolving Relationship Between the Press and the Public

Jennifer Jones — Mon, 19 May 2008 07:01:01 +0000

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today.

Tags: Jennifer McClure, Marketing Voices, Jennifer Jones, bloggers, citizen journalism, SNCR, social media

The Reboot: Top Five Things You Must Do in GTA IV

Rio Pesino — Fri, 16 May 2008 07:01:06 +0000

Grand Theft Auto IV has been out for a few weeks now, and most hardcore gamers have probably finished the story mode. So what else is there to do in Liberty City? Plenty. In this episode of The Reboot, host Rio Pesino gives you his top-five list of the things you must do in GTA IV, beside than story mode.

Tags: Grand Theft Auto IV, Liberty City, The Reboot, Rio Pesino, GTA IV

Xbox 360 Spring Showcase ‘08: Interview with Microsoft’s Shane Kim

Rio Pesino — Thu, 15 May 2008 18:49:59 +0000

The Xbox Spring Showcase wasn’t all about the latest titles. Microsoft Game Studio head Shane Kim spoke with The Reboot’s Rio Pesino and several other members of the media about a number of topics, including the Xbox Newton controller rumors, Blu-Ray, digital distribution and the evolution of Xbox Live.

Tags: Xbox, Microsoft Game Studio, Shane Kim, The Reboot, Rio Pesino, Blu-Ray

Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

Jennifer Jones — Mon, 12 May 2008 08:32:33 +0000

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media

The Reboot: Xbox 360 Blu-Ray in the Works?

Rio Pesino — Fri, 09 May 2008 19:01:09 +0000

A new Xbox 360 Blu-Ray rumor is circulating around the Web. Chinese newspaper Economic Daily News claims a subsidiary of computer hardware firm Asus has been chosen by Microsoft to produce internal Blu-Ray players for the Xbox 360. Also in this episode of http://www.rebootshow.com The Reboot with Rio Pesino, the Grand Theft Auto sales war between Sony and Microsoft rages on, fans of the PC version of EA Sports’ Madden series get left out in the cold for the second straight year and a pole dancing game may soon be coming to the Nintendo Wii.

Tags: Xbox 360, Blu-Ray, Asus, Rio Pesino, Grand Theft Auto, Nintendo Wii

Intel ISEF 2008: Atlanta Hosts Global Science Fair

Jason Lopez — Tue, 06 May 2008 23:01:57 +0000

In this video podcast, Dr. Oren Shriki, a science teacher at the Israel Arts and Sciences Academy, speaks about Intel’s International Science and Engineering Fair, taking place in Atlanta, May 11-16. (As excitement builds toward the event’s opening, you can follow along on a dedicated Intel ISEF blog.)

Many of the best young scientists from around the world will attend, selected through regional science fairs for a wide range of skills, from identifying and addressing important scientific challenges or questions to using organized and logical thought to reach conclusions. The participants in Intel ISEF are very likely to be tomorrow’s leaders in technology, medicine and health, agriculture, environmental science and engineering.

During Intel ISEF, their work will be judged by professional scientists who will look for gifted communicators with excellent foundational understanding in specific research and the scientific process.

No matter what the judges decide, however, participants in the annual event will benefit from meeting their peers from around the world, hearing from Nobel laureates and scientists involved in the same kinds of research as theirs, and also creating lasting memories, like those found on the blog of 2004 ISEF alum (and member of a Fourth Award-winning team) Jayson Reggie Obos.

Here’s more information about the science fair as well as a quick look at recent ISEF events, including the 2007 Intel ISEF in Albuquerque, N.M.

Tags: Oren Shriki, Intel, International Science and Engineering Fair, ISEF, science fair, environmental science, Nobel laureate

Mobile Marketing: The Next Opportunity

Jennifer Jones — Sun, 04 May 2008 07:01:01 +0000

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and challenges are in executing innovative mobile marketing campaigns.

Tags: mobile, mobile entertainment, Marketing Voices, Phluant Mobile, David Breckling

The Reboot: Grand Theft Auto IV Launch Party

Rio Pesino — Sat, 03 May 2008 07:01:04 +0000

Videogame chain Game Crazy held a number of Extreme GTA Experience Parties to celebrate the launch of one of the most anticipated games for 2008, Rockstar’s Grand Theft Auto IV. GTA IV has received rave reviews from just about every video game Web site out there, including Gamespot, Gametrailers and IGN. The Reboot’s Rio Pesino was at one of Game Crazy’s GTA IV Launch Parties, where hundreds of gamers waited until midnight to purchase their copy of the game.

Tags: Game Crazy, Grand Theft Auto IV, The Reboot, Rio Pesino, GTA IV

Using Design to Increase Customer’s Experience On The Web

Jennifer Jones — Mon, 28 Apr 2008 07:01:43 +0000

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media

The Reboot: Wii Smashes March Hardware Sales

Rio Pesino — Fri, 25 Apr 2008 07:01:44 +0000

The Nintendo Wii brawled its way to the top of the hardware sales list in March. It was the highest single-month unit sales of any platform outside the holiday timeframe, according to market research firm NPD Group. In this episode of The Reboot, host Rio Pesino breaks down the Wii sales numbers and other gaming news for the week, including Midway’s latest Mortal Kombat game, a delay of another Midway title and Pro Gamers in the Olympics?

Tags: Midway, Mortal Kombat, Nintendo, NPD Group, Olympics, Pro Gamers, Rio Pesino, The Reboot, TNA iMPACT, Wii

Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Jennifer Jones — Thu, 24 Apr 2008 21:48:51 +0000

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).

Tags: Charlene Li, Ernst and Young, Forrester, Groundswell, Jennifer Jones, Josh Bernoff, Marketing, Marketing Voices, social media

What To Do If You Get Negative Online Attacks

Jennifer Jones — Mon, 21 Apr 2008 06:26:46 +0000

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.

The Reboot: Rock Band vs. Guitar Hero III - Six Months Later

Rio Pesino — Fri, 18 Apr 2008 19:27:10 +0000

There’s no doubt Rock Band and Guitar Hero have changed the way videogames are played. The casual and hardcore gamer are paying big bucks for plastic guitars, drums, mics and downloadable content and both games have been hugely successful at retail since they were released late last year and the music industry has taken notice. Both Rock Band and Guitar Hero III: Legends of Rock were given rave reviews by game critics at the time they were launched to the masses, but how are they rated today? With the continued release of DLC and durability of the equipment, one question that comes to mind is which game reigns supreme now? In this episode of The Reboot, host Rio Pesino answers those questions and gives you his hands-on experience with both games…six months later.

Tags: Activision, EA, Guitar Hero III: Legends of Rock, Harmonix, Rio Pesino, Rock Band, The Reboot, DLC