Marketing Voices Show - Powered by PodTech.net

Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

Jennifer Jones — Mon, 12 May 2008 08:32:33 +0000

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media

Keynote Podcast: John Doerr and Michael Moritz, Live at the National Venture Capital Association

Jennifer Jones — Sat, 10 May 2008 02:45:47 +0000

In this podcast, John Doerr, partner at Kleiner Perkins Caulfield & Byers, and Mike Moritz, of Sequoia Capital, talk openly about themselves and their lives in venture capital. The keynote session was recorded live at the National Venture Capital Association May 2008 annual meeting. Doerr and Moritz are among the most successful venture capitalists practicing today.

Tags: John Doerr, Mike Moritz, venture capital

Mobile Marketing: The Next Opportunity

Jennifer Jones — Sun, 04 May 2008 07:01:01 +0000

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and challenges are in executing innovative mobile marketing campaigns.

Tags: mobile, mobile entertainment, Marketing Voices, Phluant Mobile, David Breckling

Using Design to Increase Customer’s Experience On The Web

Jennifer Jones — Mon, 28 Apr 2008 07:01:43 +0000

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media

Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

Jennifer Jones — Thu, 24 Apr 2008 21:48:51 +0000

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).

Tags: Charlene Li, Ernst and Young, Forrester, Groundswell, Jennifer Jones, Josh Bernoff, Marketing, Marketing Voices, social media

What To Do If You Get Negative Online Attacks

Jennifer Jones — Mon, 21 Apr 2008 06:26:46 +0000

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.

An Agency’s Perspective In Working Social Media Strategies

Jennifer Jones — Thu, 17 Apr 2008 15:00:55 +0000

Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in his client’s work today. See his blog at metzmash.com.

Tags: Adam Metz, theMIX, social Web strategy, Marketing Voices, LaunchSquad, social media position, Web strategy, metrics

Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

Jennifer Jones — Mon, 14 Apr 2008 07:01:52 +0000

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.

Tags: Emmanuel Brown, Nike, Jordan Breakfast Club, Jennifer Jones

How Social Media is Impacting the Corporate Marketing and PR Functions

Jennifer Jones — Mon, 07 Apr 2008 07:27:05 +0000

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that the public relations role is most likely to best understand the viral aspects of social media.

Comrade is a full-service boutique marketing agency based in Canada, specializing in discovering and reporting on the latest trends in social media strategy and implementation.

Visit Marketing Voices for The Comrade Discovery Doc.

Tags: Comrade, Thelton McMillian, Marketing Voices, social media strategy, Jennifer Jones

Building Communities in Consumer Markets with Ugobe and Pleo

Jennifer Jones — Mon, 31 Mar 2008 04:45:36 +0000

Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.

Tags: Jennifer Jones, Marketing Voices, Pleo, social media, Ugobe, Lisa Abbott

Social Marketing Insights from the Obama and Clinton Campaigns

Jennifer Jones — Mon, 24 Mar 2008 07:01:52 +0000

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

Microsoft’s Porcaro on Online Community

Jennifer Jones — Mon, 17 Mar 2008 07:01:20 +0000

As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the world of online is headed.

Forrester’s Josh Bernoff on Social Media in a Recession

Jennifer Jones — Mon, 10 Mar 2008 04:49:01 +0000

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what to do given this environment. Bernoff also talks about his upcoming book on social marketing and media: Groundswell that he is co-authoring with Forrester’s Charlene Li. He spoke with Jennifer Jones for this Marketing Voices podcast.

Tags: Forrester, Groundswell, Josh Bernoff, Marketing, Marketing Voices, social media, social marketing, Charlene Li

Alltop: Guy Kawasaki’s Newest Venture in Social Media

Jennifer Jones — Mon, 03 Mar 2008 07:13:25 +0000

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai.

Tags: alltop, guy kawasaki, Jennifer Jones, Marketing Voices, social media

The Latest Measurement Tips for Social Media

Jennifer Jones — Mon, 25 Feb 2008 06:51:44 +0000

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices listeners to start by deciding to measure something now and just get started.

Tags: factorTG, Margaret Coles, Jennifer Jones, Marketing, Marketing Voices, social media

DIGG Campaign with Federated Media Breaks New Ground for Intel

Jennifer Jones — Mon, 18 Feb 2008 07:31:50 +0000

Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing sponsorship happen. It was the first time any company has created such an activity on Digg and Veneski tells Marketing Voices how successful it was.

Inside Elf Yourself’s Marketing Campaign’s Success

Jennifer Jones — Mon, 11 Feb 2008 07:12:29 +0000

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.

Tags: Bob Thacker, brand engagement, Elf Yourself, Jennifer Jones, Marketing Voices, Office Max, social media, viral campaign

The Future of Social Media Product Applications From MOTO DEVELOPMENT GROUP

Jennifer Jones — Mon, 04 Feb 2008 03:30:00 +0000

Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide in terms of a look through the crystal ball of social media.

Tags: Daniell Hebert, Moto Development Group, Jennifer Jones, PodTech, Bloghaus, social media

The Most Effective Ways to Reach Influencers

Jennifer Jones — Mon, 28 Jan 2008 04:56:54 +0000

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results.

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CNET’s Needleman on His Views of Traditional Versus New Media

Jennifer Jones — Mon, 21 Jan 2008 07:28:18 +0000

Marketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

Tags: CES, BlogHaus, CESBlogHaus, CNET, journalism, Marketing Voices, Rafe Needleman

Social Media Worldwide: Shel Israel’s Perspective

Jennifer Jones — Mon, 14 Jan 2008 03:30:54 +0000

Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social media adoption is a must-hear for marketers.

Tags: Shel Israel, social media adoption

2008 Predictions and Implications for Social Media Marketing

Jennifer Jones — Tue, 08 Jan 2008 19:23:28 +0000

Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. But why should marketers care? Brogan and Jones discuss the implications of his predictions.

Tags: Chris Brogan, social media, PodCamp, social networks

Gaining Power and Influence in the Marketing Role

Jennifer Jones — Mon, 24 Dec 2007 06:58:31 +0000

Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft and Visa — resulting in the improved stature and value of marketing. Jones digresses a bit from the normal focus of Marketing Voices to speak with this prominent marketing expert.

Tags: Jennifer Jones, Marketing Champions, Marketing Voices, Roy Young, social media

Everything Marketers Need To Know About RSS

Jennifer Jones — Mon, 17 Dec 2007 04:45:30 +0000

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success.

Tags: Mark Carlson, Jennifer Jones, Marketing Voices, RSS, SimpleFeed, social media

The Latest Uses of Microblogging for Marketers

Jennifer Jones — Mon, 10 Dec 2007 08:44:34 +0000

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:
www.forrester.com/marketingvoices.
Kim’s blog is:
ww.beingpeterkim.com

Tags: Forrester, Jennifer Jones, Marketing, Marketing Voices, Microblogging, Peter Kim, social media, Twitter