Marketing Voices Show

Weekly Perspectives on Social Media Marketing

Show IconMarketing Voices provides fresh perspectives from innovative technology and marketing leaders examining the ways that social media are changing the world of marketing. Silicon Valley marketing veteran Jennifer Jones hosts conversations with new media executives, social media toolsmiths, and legendary business gurus to uncover evolving and disruptive social media marketing strategies and tactics in this weekly podcast, already considered one of the "10 Best Marketing Podcasts" by Guy Kawasaki.

Recent Episodes

  • Episode perspectives-from-guy-kawasaki-on-twitter-his-book-reality-check-and-life

    Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

    12:55 | Jennifer Jones | Nov 26th, 2008 12:01am

    Guy Kawasaki is one of the most well known consultants in the San Francisco Bay Area. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught up with him and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones and …

  • Episode recession-marketing-virtual-events-leverage-smaller-budgets

    Recession Marketing: Virtual Events Leverage Smaller Budgets

    10:56 | Jennifer Jones | Nov 19th, 2008 9:03pm

    In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual events company for marketing and …

  • Episode citizen-journalism-plus-a-new-local-ad-model-topix-the-largest-news-community-on-the-web

    Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

    09:48 | Jennifer Jones | Nov 11th, 2008 11:00pm

    Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix …

  • Episode making-corporate-culture-an-asset-forresters-bruce-temkins-tips

    Making Corporate Culture An Asset: Forrester's Bruce Temkin's Tips

    09:43 | Jennifer Jones | Nov 3rd, 2008 12:20am

    Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do this, and describe the …

  • Episode the-role-of-online-journalism-insights-from-the-editor-of-christian-science-monitor

    The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

    10:40 | Jennifer Jones | Oct 27th, 2008 12:14am

    John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will …

  • Episode intuits-quicken-builds-community-into-their-software

    Intuit's Quicken Builds Community Into Their Software

    07:52 | Jennifer Jones | Oct 20th, 2008 12:01am

    Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, …

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