Marketing - Powered by PodTech.net http://www.podtech.net?v3 PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates. Thu, 03 Jul 2008 19:43:13 +0000 http://wordpress.org/?v=2.2.3 en Copyright 2008 PodTech.net. All rights reserved. PodTech.net no no http://media1.podtech.net/graphics/show_icons/small/PodTech_iTunes_Logo_Small_100x100.jpgMarketing - Powered by PodTech.net http://www.podtech.net?v3 PodTech.netfeedback@podtech.net Technology and Entertainment Video Network PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates. TubeMogul: A Single Point For Uploading Video on the Web http://www.podtech.net/home/5228/tubemogul-a-single-point-for-uploading-video-on-the-web http://www.podtech.net/home/5228/tubemogul-a-single-point-for-uploading-video-on-the-web#comments Fri, 13 Jun 2008 22:33:42 +0000 Jennifer Jones http://www.podtech.net/home/5228/tubemogul-a-single-point-for-uploading-video-on-the-web Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service.

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]]> http://www.podtech.net/home/5228/tubemogul-a-single-point-for-uploading-video-on-the-web/feed Jennifer Jones 07:28 marketing, frontpage-episode, featured-episode, social-media, marketing-voices blip.tv: Cool Service For Hosting Video, Marketer’s Delight http://www.podtech.net/home/5192/bliptv-cool-service-for-hosting-video-marketers-delight http://www.podtech.net/home/5192/bliptv-cool-service-for-hosting-video-marketers-delight#comments Mon, 02 Jun 2008 16:01:34 +0000 Jennifer Jones http://www.podtech.net/home/5192/bliptv-cool-service-for-hosting-video-marketers-delight If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv.

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]]> http://www.podtech.net/home/5192/bliptv-cool-service-for-hosting-video-marketers-delight/feed Jennifer Jones 08:17 marketing, frontpage-episode, featured-episode, social-media, marketing-voices Former Organic CEO Mark Kingdon On the Power of Persona http://www.podtech.net/home/5184/former-organic-ceo-mark-kingdon-on-the-power-of-persona http://www.podtech.net/home/5184/former-organic-ceo-mark-kingdon-on-the-power-of-persona#comments Mon, 26 May 2008 07:01:43 +0000 Jennifer Jones http://www.podtech.net/home/5184/former-organic-ceo-mark-kingdon-on-the-power-of-persona In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.

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]]> http://www.podtech.net/home/5184/former-organic-ceo-mark-kingdon-on-the-power-of-persona/feed Jennifer Jones 06:06 marketing, featured-episode, social-media, marketing-voices Citizen Journalism: Evolving Relationship Between the Press and the Public http://www.podtech.net/home/5161/citizen-journalism-evolving-relationship-between-the-press-and-the-public http://www.podtech.net/home/5161/citizen-journalism-evolving-relationship-between-the-press-and-the-public#comments Mon, 19 May 2008 07:01:01 +0000 Jennifer Jones http://www.podtech.net/home/5161/citizen-journalism-evolving-relationship-between-the-press-and-the-public Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today.

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]]> http://www.podtech.net/home/5161/citizen-journalism-evolving-relationship-between-the-press-and-the-public/feed Jennifer Jones 07:26 marketing, frontpage-episode, featured-episode, social-media, marketing-voices Mobile Marketing: The Next Opportunity http://www.podtech.net/home/5120/mobile-marketing-is-next-opportunity http://www.podtech.net/home/5120/mobile-marketing-is-next-opportunity#comments Sun, 04 May 2008 07:01:01 +0000 Jennifer Jones http://www.podtech.net/home/5120/mobile-marketing-is-next-opportunity Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and challenges are in executing innovative mobile marketing campaigns.

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]]> http://www.podtech.net/home/5120/mobile-marketing-is-next-opportunity/feed Jennifer Jones 07:28 marketing, frontpage-episode, featured-episode, social-media, marketing-voices Using Design to Increase Customer’s Experience On The Web http://www.podtech.net/home/5113/using-design-to-increase-customers-experience-on-the-web http://www.podtech.net/home/5113/using-design-to-increase-customers-experience-on-the-web#comments Mon, 28 Apr 2008 07:01:43 +0000 Jennifer Jones http://www.podtech.net/home/5113/using-design-to-increase-customers-experience-on-the-web Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

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]]> http://www.podtech.net/home/5113/using-design-to-increase-customers-experience-on-the-web/feed Jennifer Jones 07:41 marketing, frontpage-episode, featured-episode, social-media, marketing-voices What To Do If You Get Negative Online Attacks http://www.podtech.net/home/5101/what-to-do-if-you-get-negative-online-attacks http://www.podtech.net/home/5101/what-to-do-if-you-get-negative-online-attacks#comments Mon, 21 Apr 2008 06:26:46 +0000 Jennifer Jones http://www.podtech.net/home/5101/what-to-do-if-you-get-negative-online-attacks Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.

]]> http://www.podtech.net/home/5101/what-to-do-if-you-get-negative-online-attacks/feed Jennifer Jones 11:05 marketing, frontpage-episode, featured-episode, social-media, marketing-voices Building Communities in Consumer Markets with Ugobe and Pleo http://www.podtech.net/home/5051/building-communities-in-consumer-markets-with-ugobe-and-pleo http://www.podtech.net/home/5051/building-communities-in-consumer-markets-with-ugobe-and-pleo#comments Mon, 31 Mar 2008 04:45:36 +0000 Jennifer Jones http://www.podtech.net/home/5051/building-communities-in-consumer-markets-with-ugobe-and-pleo Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.

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]]> http://www.podtech.net/home/5051/building-communities-in-consumer-markets-with-ugobe-and-pleo/feed Jennifer Jones 07:46 frontpage-episode, marketing, editorial, featured-episode, social-media, marketing-voices Alltop: Guy Kawasaki’s Newest Venture in Social Media http://www.podtech.net/home/4945/alltop-guy-kawasakis-newest-venture-in-social-media http://www.podtech.net/home/4945/alltop-guy-kawasakis-newest-venture-in-social-media#comments Mon, 03 Mar 2008 07:13:25 +0000 Jennifer Jones http://www.podtech.net/home/4945/alltop-guy-kawasakis-newest-venture-in-social-media Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai.

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]]> http://www.podtech.net/home/4945/alltop-guy-kawasakis-newest-venture-in-social-media/feed Jennifer Jones 07:45 frontpage-episode, marketing, featured-episode, podtech, social-media, marketing-voices DIGG Campaign with Federated Media Breaks New Ground for Intel http://www.podtech.net/home/4920/digg-campaign-with-federated-media-breaks-new-ground-for-intel http://www.podtech.net/home/4920/digg-campaign-with-federated-media-breaks-new-ground-for-intel#comments Mon, 18 Feb 2008 07:31:50 +0000 Jennifer Jones http://www.podtech.net/home/4920/digg-campaign-with-federated-media-breaks-new-ground-for-intel Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing sponsorship happen. It was the first time any company has created such an activity on Digg and Veneski tells Marketing Voices how successful it was.

]]> http://www.podtech.net/home/4920/digg-campaign-with-federated-media-breaks-new-ground-for-intel/feed Jennifer Jones 07:49 frontpage-episode, marketing, featured-episode, podtech, social-media, marketing-voices Social Media Worldwide: Shel Israel’s Perspective http://www.podtech.net/home/4850/social-media-worldwide-shel-israels-perspective http://www.podtech.net/home/4850/social-media-worldwide-shel-israels-perspective#comments Mon, 14 Jan 2008 03:30:54 +0000 Jennifer Jones http://www.podtech.net/home/4850/social-media-worldwide-shel-israels-perspective Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social media adoption is a must-hear for marketers.

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]]> http://www.podtech.net/home/4850/social-media-worldwide-shel-israels-perspective/feed Jennifer Jones 07:30 marketing, podtech, social-media, marketing-voices 2008 Predictions and Implications for Social Media Marketing http://www.podtech.net/home/4826/2008-predictions-and-implications-for-social-media-marketing http://www.podtech.net/home/4826/2008-predictions-and-implications-for-social-media-marketing#comments Tue, 08 Jan 2008 19:23:28 +0000 Jennifer Jones http://www.podtech.net/home/4826/2008-predictions-and-implications-for-social-media-marketing Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. But why should marketers care? Brogan and Jones discuss the implications of his predictions.

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]]> http://www.podtech.net/home/4826/2008-predictions-and-implications-for-social-media-marketing/feed Jennifer Jones 06:50 marketing, podtech, social-media, marketing-voices The Latest Uses of Microblogging for Marketers http://www.podtech.net/home/4708/the-latest-uses-of-microblogging-for-marketers http://www.podtech.net/home/4708/the-latest-uses-of-microblogging-for-marketers#comments Mon, 10 Dec 2007 08:44:34 +0000 Jennifer Jones http://www.podtech.net/home/4708/the-latest-uses-of-microblogging-for-marketers Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:
www.forrester.com/marketingvoices.
Kim’s blog is:
ww.beingpeterkim.com

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]]> http://www.podtech.net/home/4708/the-latest-uses-of-microblogging-for-marketers/feed Jennifer Jones 11:42 marketing, featured-episode, podtech, social-media, marketing-voices