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Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

Jennifer Jones — Wed, 26 Nov 2008 08:01:04 +0000

Guy Kawasaki is one of the most well known consultants in the San Francisco Bay Area. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him getting a haircut in the best hair salon in San Francisco, Red Union Hair Salon, and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones and Kawasaki also get into Guy’s unique use of Twitter and his ability to leverage the platform.

Tags: Guy Kawasaki, Reality Check, Marketing Voices, Jennifer Jones, Twitter

Recession Marketing: Virtual Events Leverage Smaller Budgets

Jennifer Jones — Thu, 20 Nov 2008 05:03:01 +0000

In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual events company for marketing and recruiting purposes about they are seeing their business increase 100% year over year growth due to marketer’s demand. Forrester says 20% of US companies have used virtual events at some point in their marketing.

Tags: brent arslaner, Forrester, Jennifer Jones, Marketing Voices, unisfair, virtual events

Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

Jennifer Jones — Wed, 12 Nov 2008 07:00:24 +0000

Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to run a successful campaign.

Tags: Chris Tolles, citizen journalism, Marketing Voices, social media, Topix

Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips

Jennifer Jones — Mon, 03 Nov 2008 08:20:17 +0000

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do this, and describe the best practices of LEGO who Temkin believes is a good example of an open communicative culture.

Tags: Bruce Temkin, Forrester, Jennifer Jones, lego, Marketing Voices, social media

The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

Jennifer Jones — Mon, 27 Oct 2008 07:14:02 +0000

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

Tags: christian science monitor, csm, Jennifer Jones, john yemma, Marketing Voices, online journalism, social media

Intuit’s Quicken Builds Community Into Their Software

Jennifer Jones — Mon, 20 Oct 2008 07:01:58 +0000

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, and other corporations will most likely follow Intuit’s lead.

Tags: Intuit, Jennifer Jones, Marketing Voices, podcast, Scott Wilder, social media

Plum Helps Websites Get ‘Social’

Jennifer Jones — Mon, 13 Oct 2008 07:01:45 +0000

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his perspective on the social media trends he sees in the months ahead.

Tags: Hans Peter Brondmo, Jennifer Jones, Marketing Voices, Plum, social media

Design Discipline and Building a Community: Common Abilities Says HiveLive CEO

Jennifer Jones — Mon, 06 Oct 2008 07:01:54 +0000

What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good design has similarities to the process of building a good community. The brainstorming and iterative thinking is similar in both professions and empathy for the customer is a solid need as well says Kembel.

Tags: Design, highlive, Institute of Design at Stanford, jenifer jones, Jennifer Jones, john kembel, Marketing Voices, social media, Stanford

Influence Strategy: Social Media And Playmaking

Jennifer Jones — Mon, 29 Sep 2008 07:01:40 +0000

There’s new science in the art of strategy and communication. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed a periodic table that names, describes and prescribes influence plays. He talks to Jennifer Jones about this system, and how it can help communicators and business strategists better impact their communications especially those in the social media world.

Tags: Alan Kelly, Jennifer Jones, Marketing Voices, social media, strategic communications, The Playmaker’s Standard, Playmaker

One-Stop Shop for Corporate Social Media: KickApps Insights

Jennifer Jones — Mon, 15 Sep 2008 19:56:45 +0000

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a corporate social media strategy.

Tags: Facebook, Jennifer Jones, KickApps, Marketing, Marketing Voices, Michael Chin, social media, Widgets

Venture Capital and Social Media: Spencer Tall and Allegis Capital

Jennifer Jones — Mon, 08 Sep 2008 18:19:44 +0000

Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital tells Jennifer Jones just what it takes for a company to make the grade and why. Tall and Jones talk about the ebb and flow of a deal and the process of evaluating a deal that can make returns of 5x or more.

Tags: Allegis Capital, Jennifer Jones, Marketing Voices, social media, Spencer Tall, venture capitalists

Community Spirit - Building Sites in the World of the Corporate Enterprise

Jennifer Jones — Mon, 01 Sep 2008 07:01:34 +0000

Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse tells Marketing Voices that the best strategy for building a site is to focus on the objectives. Too many companies, Wiltse believes jump in without a strategy and not knowing why they are building the site in the first place. Wiltse also discusses the criteria for building a good community.

Tags: Jennifer Jones, Marketing Voices, Vovici, Wiltse

Social Media and Healthcare Company Practices

Jennifer Jones — Mon, 25 Aug 2008 22:59:13 +0000

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.

Tags: Deborah Dick Rath, factorTG, Gardasil, Jennifer Jones, Marketing Voices, Merck, podcast, social media, Facebook

Social Media Club: What’s it all About Anyway?

Jennifer Jones — Mon, 11 Aug 2008 07:01:03 +0000

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership is worldwide. Chris talks about how it got started, and what should be most important to marketers today. His new term, “gisting” is great. You’ll have to listen to the podcast to find out what it is all about.

Tags: chris heuer, Jennifer Jones, gisting, Marketing Voices, Social Media Club

Virtual World Success: IMVU: A 3D Social Network

Jennifer Jones — Sun, 03 Aug 2008 22:01:21 +0000

The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. More than 1.7 million different items to buy exist in this virtual world and at least 50,000 virtual rooms. What a choice! For the more than 60% of U.S. users and 40% rest-of-world users, IMVU is a joy to behold. Marketers need to learn what it is all about.

Tags: Cary Rosenzweig, IMVU, Jennifer Jones, Marketing Voices, social media, virtual worlds

Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

Jennifer Jones — Mon, 28 Jul 2008 07:01:14 +0000

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.

Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.

Tags: BMW, Forrester, Jennifer Jones, Jeremiah Owyang, Marketing Voices, social marketing, social media

FriendFeed: Customizing Content From Your Friends

Jennifer Jones — Mon, 21 Jul 2008 07:34:24 +0000

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making things all over the web much more personal. Jennifer Jones spoke with Co-Founder of FriendFeed, Bret Taylor, about his company, his business model and his plans for the future.

Tags: FriendFeed, Benchmark Capital, Jennifer Jones, Bret Taylor

Facebook: Building Successful Social Media Campaigns For Their Site

Jennifer Jones — Mon, 07 Jul 2008 07:01:19 +0000

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application.

Tags: context optional, EA, facebook, Jennifer Jones, kevin barenblat, Marketing Voices, Microsoft, social media

Social Influence Marketing: It’s All About Your Peers

Jennifer Jones — Mon, 30 Jun 2008 07:01:44 +0000

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. Talking to Jennifer Jones, Shiv delves into how marketers should best use peer influence to their advantage and where he has seen peer influencers have the greatest impact.

Tags: Avenue A Razorfish, Jennifer Jones, Marketing, Marketing Voices, peer influence, shiv singh, social media

Social Marketing Skill Set: How to Find and “Package” People

Jennifer Jones — Mon, 23 Jun 2008 07:01:26 +0000

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what this prominent executive search recruiter recommends. His tips: Be well rounded, learn the new skills and don’t be afraid to promote yourself.

Tags: Marketing Voices, Jennifer Jones, Matt Raggio, Oak Technology Partners

TubeMogul: A Single Point For Uploading Video on the Web

Jennifer Jones — Fri, 13 Jun 2008 22:33:42 +0000

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service.

Tags: Jennifer Jones, mark rotblat, Marketing Voices, online video, tubemogul, web video analytics, web video distribution

H&R Block Social Media Programs Success

Jennifer Jones — Mon, 09 Jun 2008 07:01:51 +0000

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.

Tags: H&R Block, H&R Block, Jennifer Jones, marketing, Marketing Voices, Paula Drum, Second Life, social media, Twitter

blip.tv: Cool Service For Hosting Video, Marketer’s Delight

Jennifer Jones — Mon, 02 Jun 2008 16:01:34 +0000

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv.

Tags: blip.tv, bliptv, Dina Kaplan, Jennifer Jones, Marketing Voices, social media, user-generated content, video, Web tv

Former Organic CEO Mark Kingdon On the Power of Persona

Jennifer Jones — Mon, 26 May 2008 07:01:43 +0000

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.

Tags: Mark Kingdon, Organic, Jennifer Jones, Second Life

Citizen Journalism: Evolving Relationship Between the Press and the Public

Jennifer Jones — Mon, 19 May 2008 07:01:01 +0000

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today.

Tags: Jennifer McClure, Marketing Voices, Jennifer Jones, bloggers, citizen journalism, SNCR, social media