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Conversation Targeting: Getting To The Heart Of Blogs And Social Media

09:05 | Jennifer Jones | Dec 3rd, 2007 12:01am |

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.

The bottom line for BuzzLogic customers, according to ClickZ, the largest resource of interactive marketing news, is that the social media universe can now be managed as one single channel. There is now a new ability to cut through the noise to the 10 or 20 most influential bloggers - a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”

In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as ...

Intel's Xeon Custom-Made for High-Performance Computing

13:47 | Catherine Girardeau | Nov 11th, 2007 |

High-performance computing presents unique challenges in performance, energy efficiency and parallel processing, and Intel has just unveiled a unique solution. The Intel Xeon processors and platforms use an entirely new transistor formula based on the second generation of the Intel Core microarchitecture. Intel’s new high-performance computing (HPC) platform ...
M = $ for Mercora

08:20 | Matt Kelly | Sep 26th, 2006 |

LOS ANGELES, September 26, (PodTech News) — Santa Clara, Calif.-based Mercora, Inc. Monday released ‘M’ the first wireless, over-the-air mobile media software application for smart phones. The technology enables the user to access their computer’s digital music library from any location via their phone and listen to audiostreams from thousands of Internet radio channels. Avikk Ghose is Mercora’s director of business development. He spoke with PodTech’s Matt Kelly about the company’s plans, which include allowing users to stream songs from up to five other users. Telephia mobile content analyst Levi Shapiro also spoke with PodTech about the news.
Blogging The World Cup with Coca-Cola™

09:10 | editor | Jul 10th, 2006 |

Philipp Bodzenta, director of global marketing communications for Coke tells how 30 bloggers in more than 15 countries (working all in one flat in Berlin) blog for Coke and football. The initiative pushes social media and user participation in marketing to a new level.

For more info:
WeAllSpeakFootball.com

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