Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to run a successful campaign.
Join BearingPoint Managing Director, Paul Ringmacher, as he discusses how BearingPoint recently helped a major North American bank replace a paper-based loan origination system for its small-business customers.
When completed, the project took small-business banking loan origination to a new level. An inefficient manual, paper-based system was transformed into ...
Global enterprises require a flexible enterprise mobility strategy that enables on-the-go employees to easily, rapidly and securely connect to corporate resources in a seamless manner. As a leader in delivering global enterprise mobility solutions, Verizon Business offers a comprehensive array of enterprise mobility services that can deliver big benefits ...
Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft ...
Intel’s Craig Barrett says that private companies can’t go it alone when trying to make a difference in developing markets, and neither can governments. In a visit to Malaysia, the chairman of the chip giant stopped off at Penang, where the company has committed itself to help local schools. Barrett, ...
In a surprise announcement at the 16th World Congress on Information Technology (WCIT) in Kuala Lumpur, Malaysia, Intel Chairman Craig Barrett informed a keynote audience that the world’s biggest chipmaker would work together with Grameen Bank. The financial institution was started by Professor Muhammad Yunus as a way to ...
A new Xbox 360 Blu-Ray rumor is circulating around the Web. Chinese newspaper Economic Daily News claims a subsidiary of computer hardware firm Asus has been chosen by Microsoft to produce internal Blu-Ray players for the Xbox 360. Also in this episode of http://www.rebootshow.com The Reboot with Rio ...
Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, ...
In this video podcast straight from Intel’s Spring IDF in Shanghai, the spotlight is on the keynote demos that showed power and performance in newer, smaller and more innovative form factors, many powered by the Intel’s Atom processor. Many of the demonstrations focused on mobility, and they all provided an ...
It started with an innocuous audio interview with the then-President of the Products and Technology Group at SAP AG, Shai Agassi. Then came Sun Microsystems CEO Jonathan Schwartz, sitting at a table with an umbrella. It wasn’t long before Scoble introduced us to Thomas Hawk (investment advisor by day, ...
The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that ...
During the awards dinner, Intel Chairman Craig Barrett joked, after seeing the quality of work from the high school finalists in the the Intel Science Talent Search 2008, that he felt like burning his Ph.D. dissertation. But the depth of research practiced by the finalists is astonishing. The winner ...
Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing ...
Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to ...
San Francisco-based blueEnergy provides sustainable energy services to isolated communities in Nicaragua. Mathias Craig, executive director and chairman of the board of the nonprofit corporation, was on-hand last year to receive the prestigious Accenture Economic Development Award at the Tech Museum Awards, presented by Aplied Materials. He spoke ...
Intel continues to develop smaller and smaller microprocessors, and to fit them into elegant platforms to run just about any kind of computer, from sophisticated server arrays to a brand-new class of ultra-portable devices, known as Mobile Internet Devices (MIDs). MIDs created some genuine buzz at CES 2008 in ...
Nigeria is a country in need of fast solutions and perhaps the fastest solution is needed in healthcare. Conferencing technologies, which many in the developed world yawn at, are critical to making telemedicine work. But there’s more to deploying it than setting up cameras and laptops, otherwise companies like Intel–which ...
Data centers today are under pressure from rising compute requirements, demand for storage capacity and energy costs. In this video podcast from IT@Intel, Alan Ross, principal engineer and enterprise architect with Intel IT, shares experiences, technology assessments and best practices around data center efficiency, virtualization and consolidation.
Transforming the data ...
In this audio event we speak with Craig Le Clair of Forrester Research, co-author of The Forrester Wave: Business Process Management for Document Processes, Q3 2007 report. Craig discusses Forrester’s definition of Business Process Management and BPM Suites, document-intensive types of processes and their requirements, the type of functionality ...
A follow up to our post with the legendary Craig Moore with the Nevermores. This time playing the GONN hit “Blackout of Gretely” with the Geargrinders.
Nigeria’s education system is one of the targets of the UN’s Millenium Development Goals. Some of those goals are to reduce infant mortality, combat AIDS, malaria & other diseases, and of course improve education worldwide. The millennium goal for education is to ensure, by 2015, that all boys and girls ...
Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social ...
San Jose, Calif. - At the 2007 Tech Museum Awards, Fred Davis interviewed Craig Barrett, chairman of Intel and presenter for the Intel Environmental Award.
Edleman’s VP of Interactiv, Gary Goldhammer, shared successes, failures and trends in social media during a keynote at the Blogging for Business conference. Goldhammer offers his insight and experience from working with a number of clients and trying to measuring the success in social media campaigns. He ...
It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real ...
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