• Yahoo's Ad Downturn a Blip, Not a Trend
    Yahoo's Ad Downturn a Blip, Not a Trend
    05:40 | Catherine Girardeau | Sep 20th, 2006 |

    MENLO PARK, September 20, 2006 (PodTech News) — Yahoo, Inc. executives warned investors at a conference yesterday that advertising growth seems to be slowing in some categories. There was a broad selloff of tech stocks on the news, and Yahoo’s stock took a dive of over 10 percent. Yahoo’s CFO Susan Decker told investors at the Goldman Sachs conference that the slowdown in automotive and financial services advertising will likely lead the company to “deliver in bottom half of the range” of its third-quarter estimate. Andrew Frank, a research director at Gartner, Inc., told PodTech’s Catherine Girardeau he thinks the market overreacted.

  • Google Teams With eBay in "Practical" Deal
    Google Teams With eBay in "Practical" Deal
    04:31 | Catherine Girardeau | Aug 28th, 2006 |

    MENLO PARK, August 28, 2006 (PodTech News) — Google today announced a partnership with eBay that makes Google the exclusive provider of text-based advertising for eBay’s international sites. While a similar contract for eBay’s domestic sites went to Yahoo Inc. earlier this year, one component of today’s deal is click-to-call, in which users can click on an advertisement or an eBay listing and talk to the seller via a VOIP call. “This deal is mostly about practicality,” said Gartner Inc. Research Director Andrew Frank. PodTech’s Catherine Girardeau interviewed Frank by phone from his office in New York.

  • Friday News Roundup: Yahoo Goes For Mobile; Movies To Burn
    Friday News Roundup: Yahoo Goes For Mobile; Movies To Burn
    11:05 | editor | Jul 21st, 2006 |

    SAN FRANCISCO, July 21, 2006 (PodTech News) – PodTech News wraps the week with two stories of new Web 2.0 services. Yahoo and Motorola said late Wednesday that Motorola will embed Yahoo “Go for Mobile” services on tens of ...

  • NBC-YouTube Deal Blurs Lines Between Promotion and Content, Analyst Says
    NBC-YouTube Deal Blurs Lines Between Promotion and Content, Analyst Says
    07:09 | editor | Jun 28th, 2006 |

    MENLO PARK, June 28, 2006 (PodTech News) — Convergence of online video-sharing sites and traditional network TV is here. Online video site YouTube and NBC Universal announced a promotional partnership Tuesday, the day after Time Warner Inc.’s Warner Bros. announced it plans to sell movies and TV shows online via ...

  • Industry Expert Says Google's New Video Ad Service Doesn't Guarantee a Market Lead
    Industry Expert Says Google's New Video Ad Service Doesn't Guarantee a Market Lead
    04:38 | editor | May 25th, 2006 |

    May 24, 2006 — Google, Inc. announced this week it’s ready to launch video advertising on the web. The move positions Google to compete with television for advertising dollars. Google isn’t the first company to put video ads on the Internet, but the search giant’s approach has some unique aspects. For one thing, users are given control over whether to watch, or not. The video ads appear on the screen as static images, and it’s not until a consumer clicks on the image that the video starts playing. But what’s in it for advertisers? And how does this affect Google’s positioning in the Internet advertising marketplace? Podtech’s Catherine Girardeau called Andrew Frank, a media analyst with Gartner, in his New York office, to get his perspective.

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