Marketing organizations are realizing the benefits of social media. Business Wire, traditionally viewed as the distributor of news to the mainstream press, is jumping into the social media world with products and services that expand a marketer’s reach into the new media realm. Like traditional journalists, bloggers can leverage the news wires to keep abreast on topics or issues. Business Wire crosses over to include new media publishers as it offers organizations services from the wire, including offerings like multimedia enclosures, text optimization, social bookmarking, tagging or something as simple as trackbacks. In one example, Engadget was able to get news of a new product release along with an official high-quality product image so they didn’t have to link to a lower quality picture on another site.
Malcolm Atherton presented at the Blogging for Business conference in Salt Lake City and took time out to talk with Brad Baldwin about how traditional news distribution services are adapting to support bloggers and new media.
Edleman’s VP of Interactiv, Gary Goldhammer, shared successes, failures and trends in social media during a keynote at the Blogging for Business conference. Goldhammer offers his insight and experience from working with a number of clients and trying to measuring the success in social media campaigns. He ...
The success of eMoms at Home web site turned entrepreneur Wendy Piersall into a full-time blogger and social media advocate. Now as a contributor to Entrepreneur Magazine and Editor in Chief over 7 content channels and 10 different writers contributing to eMoms at Home, Piersall is advising people ...
New York City-based Lindsey Pollak is and expert on Gen Y and the author of Getting from College to Career: 90 Things to Do Before You Join the Real World. Pollack spends much of her time interacting with college-aged students on campuses across the USA. As a result, ...
It’s Day 11, and Roz Savage is dealing with 40 knot Pacific winds on her rowing journey across the Pacific, singing the theme song to Hawaii Five-O. More videos from the Roz Savage Voyage:
- Roz’s launch party
- Naturally Powered by Roz: Roz gives Stanford Professor, Margot ...
Keen on Politics part 3; Robert Scoble goes inside Twitter; Snowballs and Fractals. Part 1 of Keen on Politics can be found here and part 2 can be found here.
For your weekend watch, here is the final part of “Keen on Politics,” the YouTube debate between Andrew ...
Sam Sethi is a London-based technology entrepreneur and consultant. Sam recently launched BlogNation, a worldwide network of blogs focusing on Web 2.0, mobile and enterprise startup space in 22 countries around the world (except the United States).
Sam was known in the blogosphere for the good coverage he did at ...
Taking a break from the bustle of RSA 2007, some of the best-known security bloggers got together at the Foreign Cinema, a French bistro and movie house in San Francisco, hosted by network security podcaster Martin McKeay. Check out the guest list, as we roam the crowd ...
John Mayerhofer is co-founder and CEO of VoiceIndigo. In this podcast, he speaks with PodVentureZone’s John Ince about the broad trends in blogging and rich media that lead him to develop his unique business model for VoiceIndigo.
Media- and entertainment-related funding appears to be the trend with angel investors. Recently, MadHouse Media, a movie rental start-up, received their first round of investment from angel investors. The investors included the Band of Angels, Mumbai Angels and some private investors.
Dr. Kumar Shiralagi joined NEA IndoUS Fund which ...
Intel is one of many companies attending CES 2007 in Las Vegas next week. PodTech Founder and CEO John Furrier visited with Intel’s Chief Sales and Marketing Officer, Sean Maloney to explore top tech-lifestyle trends for 2007 and the impact of new innovations coming from the chipmaker.
Larry Gerbrandt is president and general manager of Nielsen Analytics. In this second installment in a multi-part podcast, he joines John F. Ince to discuss how “advertising clutter” has become an issue for the industry. Also, a closer look at the emergence of new media formats like blogging and podcasting, ...
Pascal Levensohn, founder and managing director of Levensohn Venture Partners, discusses with Jennifer Jones how his firm uses blogging and podcasting to educate its audiences. Blogging at www.pascalsview.com since January 2005, Pascal finds that he has built deeper, stronger relationships with entrepreneurs given the blog’s unusual focus. The ...
PodTech Founder and CEO John Furrier talks with Vloggies mastermind Irina Slutsky about the first ever awards night for video bloggers. Irina’s intent was to bring the vlogging community and the business community together to celebrate the many achievements of both communities over the past couple of years. She discusses ...
The Vloggies first annual videoblog awards night made its debut in San Franscisco. The net paparazzi were out in force. PodTech, along with other videobloggers, has extensive coverage of the night. We will release that content shortly, but here is a short video showing the highlights.
Meanwhile, ...
Companies today are wondering about the best way to reach the blogging community with their corporate message. Marketing Voices host Jennifer Jones speaks with Steve Broback, the founder of the Blog Business Summit about the best practices for talking to the bloggers. The Blog Business Summit occurs in Seattle ...
On weekends I like to walk down to the Half Moon Bay Ritz Carlton resort. It’s nice, as you’ll see (stick around for the bagpiper at the end, he comes down playing his music every Saturday an hour before sunset). Anyway, on a recent weekend Jeremy Wright, CEO and founder ...
The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how blogs are constructed.
Michael Sippey has been publishing ...
About Kiruba Shankar:
Kiruba Shankar is Associate Director at Sulekha.com, one of the biggest online portals for Indians worldwide. Blogstreet.com and BusinessWorld magazine rank him as one of India’s leading and most influential bloggers for the Kiruba Shankar blog, though he thinks the results are skewed.
I have spent more than two decades in technology marketing and have always been a big believer in candor and transparency with the “market”. As a General Manager at Regis McKenna in the 1980s and then later as a Marketing Partner of venture capital firm, Mayfield, I was ...
MENLO PARK, August 3, 2006 (PodTech News) — IBM Corporation, or “Big Blue”, is the world’s largest information services company. It’s also one of the oldest. Since the 1920s, International Business Machines has grown a reputation as a reliable, solid, and somewhat buttoned-down, technology firm. But Ben Edwards, IBM’s ...
For Immediate Release:
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650-529-1416
MENLO PARK, CA. (June 12, 2006) — PodTech.Network, Inc., a leading emerging- media company today announced that Robert Scoble, well-known Microsoft evangelist, world-renowned blogger and Microsoft’s first videoblogger, is joining the company as Vice President of Media ...
Ben Smith, CEO of Merchant Circle, a company dedicated to helping local businesses get more customers quickly, easily and cost-effectively talks with Jennifer Jones about how his Silicon Valley startup uses blogging to communicate with its customers and ecosystem. Ben Smith describes the specifics of how he creates his blog, ...
Another PodTech Exclusive Podcast Announcement. Network Appliance Podcast Announcement: Network Appliance Exclusive InfoTalk on their “Uncompromised Security Initiative”. I sat down with Kevin Brown, Vice President of Marketing, of Decru, a NetApp company. Kevin talks about this new initiative and the new ...
PodTech Exclusive from IBM’s World Headquarters: IBM Corporate Podcasting Team Talks with PodTech About Their Views on Podcasting. I travelled to Armonk NY to meet with IBM’s Corporate Podcasting Team, Ben Edwards and Christopher Barger in corporate communications, to discuss how IBM is using podcasting and how they ...
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